Content and Marketing

My experience in content creation and marketing spans industries from luxury and real estate to financial services and retail. This has given me a deep sense of brand authenticity and consumer preferences.

View my skills

WARWICK RETAIL AND LUXURY BUSINESS SOCIETY (RELUSO)

Having spent 2 years at RELUSO, first as Head of Marketing, and now as President, it has become a huge part of my university and everyday life.

My approach during my marketing role was to shift the primarily black-and-white page, into something that felt approachable to everyone. I did this by using brown and blue tones, which allowed for the low- exposure, minimal feel of the page to shine through but in a less intimidating way.

As President my entire focus was on making RELUSO a better-known society across campus; and truthfully, this was achieved. We managed to bring our annual luxury summit in person for the first time. I'm thrilled to be hosting the panel with industry professionals after being involved first hand with the outreach team in making this possible. Looking forward to sharing photos of this soon!

@warwickreluso | www.reluso.com

DOLLY BEHAL AT MORTGAGE SAVING EXPERTS
(MSE)

My role as Social Media Manager for a freelance mortgage broker was primarily focused on drawing in new clientele, as well as giving current and potential buyers information on the real estate market. The main challenge with this was keeping up with updates and waiting for approval from the financial regulator in the UK. The idea behind the visuals of this page was to make financial and mortgage advice feel reliable and accessible.

MARKETING RESEARCH

My marketing research experience spans across the real estate and sustainable retail fields. Neither of these roles did not require management of social media, but real-life market research and project planning.

At Embassy Group (a leading real estate firm in India) I benchmarked local and international projects for an upcoming educational endeavour. I independently designed spaces based on my research and presented to senior management; my findings and designs were incorporated in the master presentations to the CEO.

At Pot and Bloom, a green gifting retail company, I was allowed to re-market the product to pitch to schools and incorporate the concept of growing your own produce into the curriculum. I thoroughly enjoyed this as I was given the liberty to propose changes to the product and packaging. Using SDGs, government regulations and my own experience working on educational projects at the Embassy Group, I was able to implement a practical plan with the lead marketing team.